Vision, Mission & Values


Our Purpose | Why We Exist

We are the home for Coaches, Teachers and Swim Schools. A place where they belong, connect with others, advance their careers and feel empowered.

Our Value | What we do

Continuous improvement of Coaching and Teaching techniques and methodologies and Swim School operations to enable and inspire all participants and athletes to grow and develop.

Our Promise | How We Deliver

We are a voice for Coaches, Teachers and Swim Schools. We provide valuable resources and opportunities to learn, network and collaborate.



We Act with Integrity

•    We treat others with respect – we seek to listen, understand, empathise & constructively respond
•    We are inclusive and value diversity of views and perspectives
•    We act to build trust in our relationship through owning our behaviour and doing as we say we will do
•    We have the courage to tackle difficult situations and conversations to develop ourselves and others

We are stronger together

•    We lead from every position
•    We collaborate and share information, experience, skills and perspectives
•    We communicate with honesty and transparency and at appropriate times
•    We support one another – as people, with teams and across teams

We fuel the passion

•    We recognise and celebrate the efforts and achievements of others
•    We encourage, motivate and inspire people, empowering others to be the best they can be
•    We promote our sport with enthusiasm and positivity, sharing our stories, success and learnings
•    We seek balance, look after ourselves and have fun along the way

We achieve ongoing excellence

•    We are driven to be the best we can be and continually improve
•    We are focused on achieving our vision
•    We innovate to explore different approaches and solutions
•    We discuss, decide and deliver

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